Promoting an eco-friendly brand through an easy shopping experience
The Problem
How can we promote sustainability and motivate people to live healthier lifestyles?
Tengeri is a company that wants to provide people with the freshest and most exotic spices sourced from all over the world. It began with a group of passionate chefs who enjoy traveling and cooking. Tengeri promises to provide spices that are fresh, ethical, and authentic. The company's goals are to encourage customers to live healthier lives, use more sustainable products, and provide an easy shopping experience.
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Target Users
– Adults ages 30 to 50
– Passionate about cooking
– Enjoy travel and culture
– Values health
– Passionate about cooking
– Enjoy travel and culture
– Values health
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Personas
User personas were created to understand user needs, frustrations, and interests.
The Solution
The shopping experience was made easier by developing a website with a filtering system that gives the user more categories to find fresh spices. The website also provides recipes to encourage users to eat healthy, vegetarian meals to help reduce pollution. Additionally, sustainable spice bottles and product packaging were designed to encourage users to purchase eco-friendly products.
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Shipping Box and Packaging
The language on the box encourages users to travel as they discover fresh spices in eco-friendly bottles.
Spice Bottles
The reusable spice bottles are made from glass, a material that is easy to recycle.
Tools Used: Adobe XD, Adobe Photoshop, Adobe InDesign
