A primary, comprehensive global website for an agricultural company and its international partners
I worked as the primary UI designer for this website redesign. I collaborated with a product manager, a developer, and a designer on developing the global website. The project resulted in a crisp website with updated brand guidelines that would be utilized across all subsidiaries' websites.
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Background
Ploshar is an agricultural company that sells products to help farmers grow their crops. They came to us after they noticed a problem with their customers—users had issues navigating the site. The global website needed a brand refresh and the company's international partners' websites had stylistic inconsistencies. Additionally, the site had to include a system to allow users to effectively browse and search for products.
Goals
– Design a global website with new brand guidelines that would translate to the subsidiaries' websites.
– Make the global site easy for international partners to access their individual region's site.
– Develop a filtering system that would make the experience easy for users and how we could showcase products more effectively.
Dropdowns and Hover States
What I Learned
– It is essential to collaborate with the developer so that we have an understanding of what visual treatments are most reasonable for the developer to implement in the limited time we have.
– Involving the developer throughout the process allows us to share our diverse perspectives and brainstorm solutions together.
– I tested the site via Browser Stack for the first time on several devices and browsers to locate areas of the site that needed adjustments.
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Results
The project resulted in a crisp website with updated brand guidelines that would be utilized across all subsidiaries' websites.
Tools Used: Sketch, Wordpress Elementor, Browser Stack
